Month: January 2021

What makes the car rental industry as its business is considered as the most profitable and the lowest cost with many sectors of the economy relying on it as a contact? Hiring full time employees, continuously managing them, constantly searching for new staff, know where to send them etc. All this is a part of the car rental company’s job and they do it well.

Another investment that any business needs is the customer list, you want new customers who will come back to do business with you because if you don’t have them, they will go to someone who does! The customer list is the most important marketing asset in any business!

Di concentrations such as complacency and complacency in doing business is the key reason why otherwise successful businesses fail.

What is Tourism Marketing?

There are many factors that fall under tourism marketing and you may need help or guidance in working out how to go about it? The following approach is proven as one that works and will work for everyone. It all started many years ago when the international airline industry used the same marketing approach that we are about to share with you. Tourism companies first realised that they could target their potential customers by placing a small card or small stamp in their mailbox very similar to a competition entry form.

Each month, each and every week, they were sure to get their company in front of their potential customer. The only problem at that time was people could not do this, and only some hotels would allow the staff to go and deliver the cards delivering to the customers’ address. So what did they do then?

They created a few other small, although the marketing calls became louder and more frequent, one every week for every hotel they had been invited to speak or surf. By doing this marketing initiative there was a constant focus on getting their company in front of their client. So what is correct marketing and what is wrong marketing?

Well we have already discussed that you can create a profile for your company and this will ensure that each of your recent visitors are on your customers database.

Is it really that simple? Well yes, if you do it correctly and if you prove that you deliver on your promises, you have a definite customer and you are also likely to be asked back to the same place at some point in the future. This demonstrates your reliability, your willingness and desire to be professional and consistent.

It is very important to make sure that your customers are satisfied, you may get lots of testimonials from those who have liked your service but it is often more cost effective to ask for testimonials via email (in case you are happy with your service!)

So now you have the marketing strategy to get your website filled with people who frequent your website and you have the system to continually give them an opportunity to do business with you, but what about your income?

This is where you need a marketing campaign:

• The most effective marketing strategy I have ever seen is not the most expensive or the best known as it is very effective and if you know how to illustrate your expertise online and in your field, it can actually be free! In order to get on e-newsletter lists for the new group booking maybe; Make sure you ask NAGAPOKER for those people who are interested in what you are trying to enhance, who don’t already book, who have never used your services before, etc. This will help you to gain momentum and engagement from them.
• Don’t worry about appearing expensive (remember, you have the resources)
• You already have the marketing plan
• Will this marketing campaign cost any money?
• Get your website seeing high search engine rankings
• Get word of mouth referrals
• Build a trusted customer list
• Make sure your website is modern and very easy to use
• Overcome your own fears and limitations
• Get written about in the press, periodicals etc.

Recently, I had the opportunity and privilege to spend time with a group of leaders in which I assessed and taught some vital leadership skills. I was little surprised to hear how much real life was managing the leader. It gave me pause to realize that even these seasoned manager archers didn’t fully understand their blind spots in running their businesses!

The Seven Steps that guide the success of an organization are essentially common sense and these best practices are outlined below for leaders and their managers Employees who understand and apply them have large businesses that give the Manager and his employees the status of the rank and file.. They have the option to take the CEO or the CFO or to become a Belt and sometime the P&L person, the Accounts payables person, the Chief Financial Officer or the Sales Person, the Sales person, the Operations person and the CFO or the Emergency Manager. Every business is different, you decide your role

The first one is: Be honest with yourself. The sooner you address this issue, the quicker you can begin to change. Most performance issues (and many other problems) can be attributed to you or to someone else. Are you still getting promoted, are you being given the special projects to correct business processes, can I say that about you? If the issue still needs more time to address, then you can work with two people – you and the team member. Perhaps achieving the issue will be later on a higher impact process.

The first step begins with trust. You will need to change your mindset from Thinking of Yourself first to seeing the issue as the team member and feedback can start there. But by the time you have the issue appeased, it is often more helpful to gather information for their part. The direct feedback may eventually be needed. But often its content is better addressed in the other conversation.

Change has been helpful to some of our Managers and Managers often seemed to not want to be changed! “It’s really hard!” I said. “Do you know anyone who will be willing to deal with this issue? Or is it going to require more effort for you? “

What to do? There are several factors to consider other than the immediate feedback session. What about the culture at your workplace? What is your commitment like? What are the bridges you will have to cross in order to shift to acknowledge the feedback? What are the areas that you want to show improvement so what will it take? These are indications as to what can be done.

Summary: Take on board past feedback with the attitude that its first step towards becoming the much needed manager and its charge. ( Get it from someone who knows!)

4) Confucius, from, the Chinese inflicting pain, ” Tommy English and Micahzed Petrel” is believed by some to be a little too pretentive

The Telekom folks seemed to like the cartoon and he may have even passed it on…

Often the employee will take a “lapak303” as soon as the “sit down and talk”. Talk to them as you would if you had the same issue. Then in private, do the follow up to find areas of strength and improvement. One of my pet sayings is, ” Never engage in “over-communication”. You and your team will feel resentful and disinterested, trust me!

Another effective approach is to ask the employees involvement, before you embark on process improvement. Find out what you can as well as what you may not even know!

One of my colleagues, after one of these unusual ways of approach has been proven, told me that they would take all of this and would make changes! You see, usually the people who request the change are the ones that have the initial objection to change. Change is no more effective than the inability to identify a need to change.

This is reinforces the basic need for us all to “Ask” What, Then “Receive” What you really want. Then have the trust to make the change.

5) I’ve found that the best case scenario a Manager can make is: ” You need to do it. But, with a little help from me, what you see being system and process oriented will be best if you can accomplish this goal.”

Remember as well that the only way you can establish a successful cycle is if you share what you are going to in the way and with the people you are with, even though no one may be present. Remember why change has to be so visible!

Establish performance goals, make the time to work with your team with your goals and objectives on a regular basis.